How To Promote Your Web Site

Search Engine Optimization

Search Engine Optimization, which is a craft of modifying a web site to rank highly in search engines, has been around since the first index-based search engines were launched, which is around the mid-90's.

In the early days, you added popular words to the header tags of each page, and whenever someone searched for those keywords, they showed up in the search engines.

However, search engines have advanced, as well as the search engine optimization (SEO) industry. In order to compete with Google's army of Ph.D researchers, search engine optimizers struggle to keep up with the latest theories and conjecture about how the carefully-guarded and always ever-changing search engine algorithms work.

Below are some examples of factors that can affect your search engine ranking:

Number of links to your web site from related web sites
Number of years for which your web site's domain name is registered.
Age of a specific page on the page
Quality of writing on the page
Use of headings within the text
Number and frequency of updates to a page
Use of keywords in the URL
Amount of text on a page
Rate of external linking to your web site
Number of pages on the web site
Domain extension (.com, .net, etc.)
Use of frames, Flash, or PDF's
Downtime of your web server
Geographic location of your web server

Because it is so easy to cross the line from optimization to exploitation, search engine optimization is one of the most ethically charged branches of the web industry.

The terms white hat and black hat are often used to describe the ethical spectrum of search engine optimization. The terms are derived from old cowboy movies, where the hero and villian could often be identified by the colors of their hats.

Black Hat SEO

Black Hat search engine optimization seeks to expoit the weaknesses of search engines in order to boost a website's ranking on results pages.

These techniques often rely on artificial means to generate results; such as, deception and redirection. For example, a black hat SEO specialist might create hundreds of pages filled with keyword-rich gibberish for search engines to find and parse, or they might post meaningless comments on hundreds of blogs, all linking back to the main website.

It can be very tempting to employ black hat techniques because they can produce dramatic short-term results to promote your website. However, you should keep in mind, the results are short ter; search engines are always trying to out-think the black hat SEO's.

In fact, using deceptive techniques can even get you banned from search engines, or at least permanently damage your ranking.

White Hat SEO

White Hat search engine optimization seeks to work with the search engine's strengths, rather than their weaknesses. This is accomplished by creating valid HTML code, well-written, keyword-rich content, and a carefully organized website. White hat SEO specialists seek to create the kind of website that search engines are looking for.

The strongest beneits of white hat SEO is that it's always in fashion. It will not damage your rankings like black hat SEO will. It also doesn't require constant monitoring in order to perform well.

However, because it relies on many soft factors; such as, high quality content, effective website organization, building strong link relationships, blogging, etc. white hat SEO can be more difficult to pursue.

In general, white hat search engine optimization can perform better with less maintenance and reduced risk. it usually makes more business sense.

Inbound Links

One of the most critical and most difficult factors in promoting your website is encouraging other websites to link to yours. If your website has similar or related content to other websites and the more websites link to yours, the more of an authority you become in the eyes of the search engines.

However, because you have little control over other websites, it often takes a lot of person-to-person communication to make these links happen. It's highly unlikely that strangers will link to you because you ask them to. You need to take the time to establish relationships with other website owners.

Tips for building inbound links:

Ensure that you have a high quality website to which other website owners can feel comfortable sending their visitors to
Create content worth linking to (articles, how-to's, games, lists, etc.)
Focus on acquiring links from websites with related content
Avoid the black hat SEO technique of artificial link building
Try to get listed in industry directories, association websites, etc
Create your own side project websites that can link to your main business website

Blogging for Business

A blog is a website, or part of a website, that is regularly updated with articles, thoughts, opinions, etc

In recent years, many businesses have found that blogs have provided a significant boost to their website, thereby, often becoming a primary source of traffic for them.

The reasons that blogging can be a powerful marketing tool:

People love fresh, interesting, and useful content

It's unlikely that anyone will link to your About Us page, but if you write an insightful top ten list about your industry, hundreds or thousands of people may link to your within a matter of days.

Journalists, increasingly, look to blogs to get a sense of what's hot, and regularly posting industry-related blog articles can help you generate free media coverage.

The constant infusion of fresh, keyword-rich content will give your website a boost in the search engines.

It keeps people coming back to your website

Poor blogging is easy to do. Before you start, spend some time reading existing blogs particularly within your own industry. Think about what you like and dislike about them.


 

The top 10 Web Hosting Sites for Small Business

Provided below are the top 10 web hosting companies that will enable you host your business website such as your eCommerce websites, PHP websites, WordPress sites and even your personal websites such as your blogs.

1. Justhost
Professional Hosting from Just Host
2. ipage

3. Webhostingpad

4. NameCheap
Domains Starting at $0.48/yr with Namecheap
5. Bluehost
Bluehost Web Hosting $3.95
6. iPower

7. Hostgator

8. Godaddy
Lightning fast load times at a striking price! 50% off GoDaddy Hosting plans!
9. Hostpapa
100% Green Energy Hosting from HostPapa.com
10. Fatcow

Articles - News

Free Web Hosting Articles

listed below are the most important articles relevant to web hosting. The articles listed below will teach you on how to choose and register a domain name, how to host your website online. You'll also learn the methods you can use to enable your website rank well in the search engines and how to drive targeted traffic to your website. These articles will also teach you how to set up an eCommerce website and lots more.

4 Tips to Find the Web Host That's Right for You
5 Common Web Hosting Mistakes
7 Simple Steps For Choosing A Great Web Host
A Beginner's Guide To Web Hosting
A Good Way To Promote Your Site
A Guide For Choosing The Best Web Site Hosting
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A Guide To Virtual Web Hosting
A Guide To Web Hosting For The Beginner
Accepting payment at your ecommerce website
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Before Choosing a Web Hosting Provider
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Build Website Traffic For Free

Building Your Search Engine Rankings With Articles
Changing Domain Name – The Best Way!
Changing Web Hosts Made Easy
Cheap Web Hosting Companies and the affiliate system
Cheap Web Hosting With Godaddy
Cheap Web Hosting - Choose The Right Company
Choosing A Domain Name
Choosing A Reliable Web Hosting Service
Choosing A Web Hosting Provider By Their Customer Service
Choosing A Web Site Hosting Company – The Most Important Factor
Choosing The Right Domain Name For Your Business
Cpanel Is The Right Choice For Web Hosting Services
Using cPanel to Manage Your Host Files
How to Create a Money Magnet E-commerce Web Site
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Designing Your Ecommerce Website
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What is Domain Name Backordering? Watch Out For This One!
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Domain Name IP Address And What Are They For?
Domain Name Registration - Choosing Your Business Name
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Domain Parking.. Does It Work?.. My Tests And Results
Domains & Their Extensions
Drive Traffic To Your Website Using The Right Keywords
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Even a Cheap Hosting Company Can Help You Build a Website

Expired Domain Name Traffic
Factors by choosing the right web hosting company
Finding A Shared Host
Finding A Web Host To Fit Your Needs
Finding An Affordable Web Site Hosting Plan
Finding The Best Web Hosting Company
Do Free Classified Ad Sites Really Bring You Customers?
Free Domain Name - Convert A Long URL To A Short One
Free or Paid Web Hosting?
Free Traffic Generating Techniques To Drive Tons Of Visitors To Your Website
Free Website Hosting Vs. Paid Website Hosting Basics
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Learn To Generate Leads For Free
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10 Ways To Indirectly Get To The Top Of Search Engines
Get Traffic Hits Free
Get Yourself Reliable Web Hosting Service
7 Tips For Getting Listed In Search Engines
A Guide To Receiving Online Payments
The Beginner's Guide To SEO
Hosting Service Providers and Identity Theft
Hosting Your Own Web Server: Things to Consider
Learn How To Accept Payment Online From Your Customers
How To Choose A Domain Name For Your Business
How To Choose A Good Web Host (When They All Look Alike)
Ecommerce Hosting - How To Choose A Merchant Account
How To Choose A Quality Web Host
How To Choose A Reliable Web Hosting Company : A Tip For Newbies
How To Choose A Reliable Web Hosting Provider
How To Choose A Right Web Hosting Service?
How To Choose A Shopping Cart Vendor For Your E-Commerce Site
How to Choose a Web Host: Factors to Consider
Back Links – How To Get Them, How To Use Them
How To Pick A Domain
Importance Of Search Engine Optimization For Online Businesses
Introduction To Ecommerce
An Introduction To Search Engine Optimization And Web Design
IP Address And Domain Name – What's The Connection?
Are Links Important For Search Engine Rankings
Do You Need A Lot Of Bandwidth?
Do I Need Managed Web Hosting Or Shared Web Hosting?
Using MySQL in a Hosting Environment
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What's The Right E-Commerce Package For Your Business?
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Internet Traffic And SEO Techniques
What Makes A Successful E-Commerce Website
3 Differences between Shared and Dedicated Hosting
Pros and cons of shared web hosting
Using A Site Map Builder When Adding Google Sitemaps To Websites
Starting A Small Ecommerce Business
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Web Hosting Common Mistakes
8 Ways To Promote Your Business Or Website
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10 Ways To Convert Visitors To Leads
Targeted Website Traffic For Newbies
4 Ways To Build Links To Your Site
Unlimited Web Hosting Offers Explained
Understanding SEO
10 Tips To Keep Visitors On Your Site Longer And Increase Conversions
Tips On Domain Name Registration
Tips For Choosing A Web Hosting Company
Tips For A Successful Web Hosting Business
Cheap Web Hosting - The Things You Never Knew
Domain Names: The Remembrance Factor

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