The Beginner's Guide To SEO

What is SEO?

Search Engine Optimization is the term used to describe the process of enhancing a website to increase the likelihood it will be ranked in the top results of a search engine whenever a relevant keyword search is performed.

Why is SEO important?

Websites that rank on the first one or two pages for a search term receive a lot of traffic – thousands of visitors per day - which in turn, can be successfully monetized in a number of different ways. A website that can get and maintain a top position for a very popular search term is in a powerful position because of the audience they command. On the other hand, websites with a very low ranking have little traffic and little chance of making money.

What does SEO involve?

There are a number of factors involved in optimizing a website:

* Content needs to be good quality and regularly updated
* The site needs to use and focus on the search terms that the target audience employs to search for related information.
* Site needs to be structured well and have a site map.
* Each page needs to have a good hierarchy and layout.
* The HTML meta-tags (such as H1 and H2 tags, image tags etc) need to include your most important keywords and have good descriptions of the page content.
* The site needs to indicate its importance by linking to other relevant sites.

Is SEO difficult to learn?

Yes and no. SEO can be difficult if you are unfamiliar with HTML and website structure and design. It is also complex because search engines change their algorithms for judging the importance of websites very frequently, so you need to keep up to date with current thought and commentary on the process.

But on the other hand, once you are familiar with the basic principles of SEO, it is just a matter of continuing to update your site regularly by making small changes.

The Pitfalls of SEO

The most common pitfall of SEO is trying to 'fool' the search engines by taking shortcuts. The most common of these is keyword spamming, where words with very high daily search numbers are added to the meta tags in large numbers - even if they are not relevant to the site.

Another common method of keyword spamming is site content packed with searchable keywords to the point where the text doesn't actually make sense.

These methods will sometimes see a short term rise in page rank (although search engines are becoming more discerning), however it doesn't take long for search engines to catch onto the fact that the site contains no data of real use. When this happens, the site may face penalties.

However, even before the search engines catch on, this technique creates problems as the traffic will quickly leave the site when they realize the content is poor. In sum, fooling the search engines with keyword spamming is not a smart move. You'll be paying more for bandwidth, yet if visitors aren't staying long enough to buy from the site, there is no benefit.

Where should I start?

Your first step should be market research using keyword research. The most important aspect of SEO is understanding your audience and targeting your site to meet their requirements as fully as possible.

You can find what your audience is looking for and interested in by researching related searches. There are piles of keyword research tools on the Internet to help you with this task. Start with broad search terms such as 'marketing' or 'site optimization' and see what other related search terms people are looking for to help you further understand your market and match your website to their requirements.

Where can I find help?

SEO Tutorial: http://www.measuring-up.com/seo-tutorial/seo-tutorial.html.
HTML Code tutorial: http://www.htmlcodetutorial.com/.


 

The top 10 Web Hosting Sites for Small Business

Provided below are the top 10 web hosting companies that will enable you host your business website such as your eCommerce websites, PHP websites, WordPress sites and even your personal websites such as your blogs.

1. Justhost
Professional Hosting from Just Host
2. ipage

3. Webhostingpad

4. NameCheap
Domains Starting at $0.48/yr with Namecheap
5. Bluehost
Bluehost Web Hosting $3.95
6. iPower

7. Hostgator

8. Godaddy
Lightning fast load times at a striking price! 50% off GoDaddy Hosting plans!
9. Hostpapa
100% Green Energy Hosting from HostPapa.com
10. Fatcow

Articles - News

Free Web Hosting Articles

listed below are the most important articles relevant to web hosting. The articles listed below will teach you on how to choose and register a domain name, how to host your website online. You'll also learn the methods you can use to enable your website rank well in the search engines and how to drive targeted traffic to your website. These articles will also teach you how to set up an eCommerce website and lots more.

4 Tips to Find the Web Host That's Right for You
5 Common Web Hosting Mistakes
7 Simple Steps For Choosing A Great Web Host
A Beginner's Guide To Web Hosting
A Good Way To Promote Your Site
A Guide For Choosing The Best Web Site Hosting
Service

A Guide To Virtual Web Hosting
A Guide To Web Hosting For The Beginner
Accepting payment at your ecommerce website
Advantages of a Dedicated Server
Affordable Php Mysql Hosting Is Within Your Reach
Are Free Web Site Hosting Accounts Really Free?
Article Marketing And Search Engine Optimization (SEO)
ASP Hosting Simplified
Basic SEO Services To Improve Traffic To Your Site
Before Choosing a Web Hosting Provider
Benefit of Expired Domains
The Benefit Of Using Tracking Tools
Benefits Of Using Web Hosting Services
The Best Website Traffic Is Free Website Traffic
Build Website Traffic For Free

Building Your Search Engine Rankings With Articles
Changing Domain Name – The Best Way!
Changing Web Hosts Made Easy
Cheap Web Hosting Companies and the affiliate system
Cheap Web Hosting With Godaddy
Cheap Web Hosting - Choose The Right Company
Choosing A Domain Name
Choosing A Reliable Web Hosting Service
Choosing A Web Hosting Provider By Their Customer Service
Choosing A Web Site Hosting Company – The Most Important Factor
Choosing The Right Domain Name For Your Business
Cpanel Is The Right Choice For Web Hosting Services
Using cPanel to Manage Your Host Files
How to Create a Money Magnet E-commerce Web Site
Creating A Web Site That Sells - How To Keep And Convert Visitors
Dedicated Or Shared Web Hosting? What Does Your Business Need
Dedicated VS Shared Website Hosting
Designing Your Ecommerce Website
Domain Forwarding Versus Domain Masking
What is Domain Name Backordering? Watch Out For This One!
Domain Name Email Forwarding Secrets
Domain Name IP Address And What Are They For?
Domain Name Registration - Choosing Your Business Name
Domain Names: Thinking Ahead
Domain Parking.. Does It Work?.. My Tests And Results
Domains & Their Extensions
Drive Traffic To Your Website Using The Right Keywords
Driving Traffic To Your Website Using Testimonials
Even a Cheap Hosting Company Can Help You Build a Website

Expired Domain Name Traffic
Factors by choosing the right web hosting company
Finding A Shared Host
Finding A Web Host To Fit Your Needs
Finding An Affordable Web Site Hosting Plan
Finding The Best Web Hosting Company
Do Free Classified Ad Sites Really Bring You Customers?
Free Domain Name - Convert A Long URL To A Short One
Free or Paid Web Hosting?
Free Traffic Generating Techniques To Drive Tons Of Visitors To Your Website
Free Website Hosting Vs. Paid Website Hosting Basics
How to Choose a Web Host - Frequently Asked Questions
Learn To Generate Leads For Free
Get A Web Hosting Merchant Account
Get the Best Web Hosting - Dealing with Web Hosting Review Sites and more.
10 Ways To Indirectly Get To The Top Of Search Engines
Get Traffic Hits Free
Get Yourself Reliable Web Hosting Service
7 Tips For Getting Listed In Search Engines
A Guide To Receiving Online Payments
The Beginner's Guide To SEO
Hosting Service Providers and Identity Theft
Hosting Your Own Web Server: Things to Consider
Learn How To Accept Payment Online From Your Customers
How To Choose A Domain Name For Your Business
How To Choose A Good Web Host (When They All Look Alike)
Ecommerce Hosting - How To Choose A Merchant Account
How To Choose A Quality Web Host
How To Choose A Reliable Web Hosting Company : A Tip For Newbies
How To Choose A Reliable Web Hosting Provider
How To Choose A Right Web Hosting Service?
How To Choose A Shopping Cart Vendor For Your E-Commerce Site
How to Choose a Web Host: Factors to Consider
Back Links – How To Get Them, How To Use Them
How To Pick A Domain
Importance Of Search Engine Optimization For Online Businesses
Introduction To Ecommerce
An Introduction To Search Engine Optimization And Web Design
IP Address And Domain Name – What's The Connection?
Are Links Important For Search Engine Rankings
Do You Need A Lot Of Bandwidth?
Do I Need Managed Web Hosting Or Shared Web Hosting?
Using MySQL in a Hosting Environment
Domain Name: How Not To Loose One Before Buying It
5 Things To Look For In A Promising Web Host
17 Ways To Promote Your Online Business And Explode Your Sales!
How To Promote Your Web Site
7 Proven Ways To Increase Your Targeted Website Traffic
What's The Right E-Commerce Package For Your Business?
Improved Search Engine Ranking For The Website
Learn The Secret Of Over 100 Signups In Just 8 Weeks!
PayPal - A Safe, Secure Option for Small and Medium Businessmen
Make Profit from Buying and Selling Domain Names
Benefits Of A SEO Sitemap Generator
Internet Traffic And SEO Techniques
What Makes A Successful E-Commerce Website
3 Differences between Shared and Dedicated Hosting
Pros and cons of shared web hosting
Using A Site Map Builder When Adding Google Sitemaps To Websites
Starting A Small Ecommerce Business
Starting Your Own Web Hosting Business From Home And Make It Profitable Like Hell
What is Web Hosting?
Web Hosting Common Mistakes
8 Ways To Promote Your Business Or Website
7 Ways To Harvest Free Traffic
10 Ways To Convert Visitors To Leads
Targeted Website Traffic For Newbies
4 Ways To Build Links To Your Site
Unlimited Web Hosting Offers Explained
Understanding SEO
10 Tips To Keep Visitors On Your Site Longer And Increase Conversions
Tips On Domain Name Registration
Tips For Choosing A Web Hosting Company
Tips For A Successful Web Hosting Business
Cheap Web Hosting - The Things You Never Knew
Domain Names: The Remembrance Factor

WebToolHub.com - 100% Free Online Tools


Free Web Hosting